Social connection is a basic human need. Studies show that feeling connected to and supported by others through meaningful relationships and a sense of belonging can increase resilience, prosperity and even lifespan.

Since the 2020 COVID-19 pandemic and implementation of social distancing, even more studies have focused on loneliness and its impact on health and wellness.

 

The idea of social connection is now linked not only to mental health, but also to physical health, because a lack of connection can affect both.

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With that in mind, it makes sense that entrepreneurs and small business owners who build a strong support network can achieve greater success and stay healthier in the process.

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Studies support this idea. According to a 2023 study by Kruse and colleagues, entrepreneurs with strong social support systems demonstrate greater confidence and passion in their ventures, improving business outcomes and personal and financial wellbeing.

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Build Your Circle, Build Your Business

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The life of an entrepreneur can be lonely: long hours, stress and uncertainty. Creating a support system will benefit both your business and your health and wellness.

Whether you’re just starting your entrepreneurial journey or already have a jumpstart, maintaining consistent social connections can benefit your endeavor. Networking provides more opportunities, industry and community knowledge, as well as mentor-mentee opportunities.

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Put Yourself Out There

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There are many ways to identify people who share similar interests and career paths. Networking and creating connections take time and effort and require a willingness to step into new spaces. That might look like attending new events or starting conversations. It might feel intimidating at first, but these conversations can help you build relationships with people who share similar goals or who may serve as mentors as you navigate the business world.

 

Become a Member

 

Many communities have multiple chambers or associations available with membership opportunities — local, county, industry-related, etc. These membership groups offer networking opportunities and typically offer other benefits. For example, the Southern Consumers Alliance offers a wide variety of discounts and services that are typically available only to larger corporations. Members also have access to consultants for questions about taxes or human resources, for example.

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Local chambers often host networking events for members, as well as workshops, seminars and other professional development opportunities.

 

There are also many industry-related associations designed to connect professionals. Examples include the American Marketing Association, American Hotel & Lodging Association and American Association of Finance and Accounting. Quick searches for your business’s niche can identify groups and associations that may be a good fit for your industry.

 

Digital Connections

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Social media platforms offer ways to easily connect with like-minded individuals. Meta offers many Facebook groups to explore, with many focused on very niche topics. Of course, LinkedIn was built with online professional networking in mind, and Instagram and TikTok also offer organic ways to engage with others in your respective industry.

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Contribute Your Time

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Volunteering your time for a cause close to your heart can also help you meet others. Dedicating your time to others benefits your community and offers an introduction to others. It also has positive impacts on health and wellbeing, in addition to the social connection obtained. Choosing to volunteer provides a sense of purpose and boosts self-esteem, helping combat depression and loneliness.

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Conclusion

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Especially for entrepreneurs just starting out, the venture can feel isolating, daunting, overwhelming and unpredictable.

Creating a community through memberships, online platforms or volunteering can foster a sense of belonging, extending the benefits of social connection not only to your business’s success but also your overall health and wellbeing.

 

SCA serves small business owners and self-employed individuals, providing resources to help them grow their businesses. To learn more about some of those offerings, click here.

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Articles in this newsletter are meant to be informative, enlightening and helpful to you. While all information contained herein is meant to be completely factual, it is always subject to change. Articles are not intended to provide medical advice, diagnosis or treatment. Consult your doctor before starting any exercise program.

Benefits may not be available in all membership levels. For more information or to upgrade your membership, please call 800.387.9027.